When a patient asks AI who to trust, the best surgeon should be the answer.
Search built an industry of visibility. AI is quietly replacing it — and rewriting who gets found. opgo exists to make that new layer measurable, honest and winnable for the surgeons who do the best work, not just the ones with the biggest marketing budgets.
The referral has changed hands.
For twenty years, being found meant ranking on a results page. Patients typed, scrolled, compared ten blue links and made their own shortlist.
Now they ask a single question — “who is the best facelift surgeon near me?” — and an AI model answers with three names and a paragraph of confidence. No page two. No scrolling past. If you're not in the answer, you don't exist for that patient.
Nobody was measuring any of it. The models cite sources no SEO report tracks, rank surgeons on signals nobody audits, and change their minds monthly. That felt wrong to us — so we built the instrument.
What we hold ourselves to.
Measurement before opinion
Every number in opgo traces back to a real AI answer you can read yourself. No estimated scores, no black-box indices — evidence first, always.
Honest metrics
Regional, national and brand performance are different truths, so we never blend them into one flattering number. If the models don't mention you, your report says so.
Fixes, not reports
A score without a next step is decoration. Everything opgo finds ends in a specific, prioritised action — built from studying why the winners actually win.
Built for one specialty, on purpose.
opgo is built exclusively for plastic and aesthetic surgery. The questions patients ask, the procedures that matter, the platforms AI cites, the difference between a city reputation and a national one — all of it is specific to this field, and all of it is baked into how we scan, score and advise. Depth over breadth, deliberately.
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procedures covered
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AI models tracked
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specialty, done properly